According to the applicants the Weybridge Town Centre Signage project will help to improve the look and feel of the town centre, improve footfall and further embed the success of the business group working with the borough to create a positive outlook for the town. The project will erect twelve Welcome to Weybridge lamp column banners and two Welcome to Weybridge gateway signs that will help define the town centre and support the environmental improvements to encourage residents to shop locally and support Weybridge town centre shops. The picture here is indicative there is no visual of the proposed lamppost designs or gateway signs in the application.
As far as I can see, this expenditure is discretionary in that there is no legal requirement to provide these facilities. This grant is therefore not replacing mandatory funding from elsewhere.